On Monetizing Cartography


Is anyone making serious money with mapmaking? For most, map-making is an art to be studied for your own personal self-interest and to make sure you can adequately communicate the results of your hard-to-understand geo-analysis methods. Making money solely off the map product and nothing else is doable but probably won’t make you a millionaire.

That’s not to be down on the subject. The person selling unique and extremely high-quality map products might make a pretty good living (e.g., typography maps) at it, especially if they sell them without a middle-man. The point is, map-making in itself is not an easy money maker. To make good money at it you need to have something very unique to offer, a way to market it, and a customer base who has money to spend.

Something along those lines might be to consult on historical map verification and content for the would-be investor. This isn’t too far-fetched of an example. Indeed, some are saying that historic maps are the new long-term investment vehicle, superseding other forms of art which have perhaps reached their price peaks.

Without those three big things: a unique map product, a marketing vehicle, and a moneyed customer base, your expertise can be more profitably put to use doing analysis and data manipulation with cartography being a good way to enhance your products as opposed to being your only product.

  1. #1 by JRigs on January 11, 2012 - 1:24 pm

    I find the same to be true for monetizing a string band… bluegrass just doesn’t pay.

    So I keep my day job. I imagine it would be no different for me if I had a go at cartography. Of course, that fella that spent 4 years on his US map seems to be doing ok.

  2. #2 by Gretchen on January 11, 2012 - 2:02 pm

    Bluegrass sounds great – but I can see how your pool of customers are probably not the money-spending types, at least not enough to allow you to make a living at it.

  3. #3 by @DanUthman on January 13, 2012 - 6:20 pm

    A few words on monetizing #cartography. http://t.co/6pVmRXVo

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