If you do a lot of analysis and subsequent reporting, like I do, you’ll understand how awkward a report looks with maps sprinkled throughout it. It’s best to keep the report maps no bigger than 1/3 of the page for visual balance, as I’ve stated before. But here’s a new recommendation: make the maps rectangular, rather than square. This keeps the look and feel of the report consistent, since the text also runs in a rectangular fashion.
Here’s a report page with square-shaped map examples:
And here’s a report page with rectangular-shaped map examples:
I could have even made those rectangular maps the exact width of the text for bonus points.
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