The Two Facets of Creativity


(1) IDEA STAGE
The idea stage is a function of the subconscious. Our best ideas—Eureka moments, if you will—often come at mentally “idle” times: while napping, meditating, showering, walking, and so on. Trying hard to come up with creative ideas doesn’t work. The brain must be at rest to leap over large creative barriers.

(2) EXECUTION STAGE
The execution stage is all about putting the conscious mind back to work and focusing on the task(s). The motivation for this ultimately comes from your ability to visualize the end result that was formulated in the idea stage.

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