I never use Twitter Advertising but yesterday I was reading about how you can see analytics for your tweets via the Twitter Advertising platform even if you’re not an advertiser* so I tried it out this morning. If you’re a Twitter user I highly recommend checking out your feed stats this way, it was easy just to log in with your usual credentials and view your best tweets.
Here’s what the analytics show for my feed for the last 6 months in terms of what they categorize as “Best” tweets. Interestingly it isn’t the tweets with the most clicks. Instead, it’s the tweets with the most favorites, retweets, and replies. I was amused to see the tweet about the 400 page projection book getting such a high rank. I just never guessed that many people would have such an interest in projections!
*U.S. only
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